Content Marketing

For one thing, marketing today is impossible without great content.

Content should be integrated into your marketing process, not treated as something separate. Quality content is part of all forms of marketing, including:

• Email marketing: Consistently great content trains your audience to anticipate, open and read emails from your brand.
• Social media marketing: Content strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies should address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is critical to driving inbound traffic and leads.
• Digital marketing: Content forms the foundation for an improved or rebooted integrated digital marketing strategy.
• Content strategy: Content strategy (which determines how content is created and managed throughout an organization) must be considered.